All eyes on Copenhagen...

Step aside Parisian chic, we are all about scandi style...

Master dressing comfortably whilst still looking stunning and always cosy.

The Scandinavians master this look with chic styling, smart details, elegant accessories and high quality fabrics.

They mix sophisticated blouses, t-ee's and sweaters over everything. For practical reasons layers are an essential part of the Scandinavian wardrobe, which gives the look its identity. The scandi style has flair but is always effortless and never over does it! 


From the danish countryside to studying fashion print at Central Saint Martins in London, Designer Stine Goya makes feminine looks for self proclaimed lovers of dressing up. Chic Individuality is her speciality.

Streets style pic wearing the Fressia Dress from Stine Goya.


Rikke Baumgarten & Helle Heste created their own label with a quirky play on surnames, an attitude that runs through its design aesthetic. Printed, playful collections are standard, as are floral blouses and boldly unexpected colour combinations.  

Street style pic of the Nydia Pants from Baum und Pferdgarten


Established by Cathrine Hammel in 1997 to create elegant timeless  sustainable clothing to be worn in the real world. The brand has roots in the bauhaus tradition, Cathrines grandfather was an architect  from the famous school.

Functionality simplicity and craftsmanship are instrumental part of the aesthetic design. She creates the fundementals and allows the wearer to create a look suited to the individual.

Cathrine Hammel lookbook

Shop these brands online and in-store now.