After making its runway debut at Milan Fashion Week in 1976, Sportmax quickly garnered an enthusiastic following for its clean cuts, innovative textiles and wearable styling. Creating a wardrobe of interchangeable separates in technically advanced fabrics, the label was a precursor to modern sportswear – providing polished essentials that segue easily from day to night. Today, continuous innovation remains at the forefront of the brand’s design process, while a respect for its rich Italian heritage ensures it retains its signature timelessness and elegance.

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