JENNY BIRD is an award-winning jewelry and lifestyle brand, with a captive customer and celebrity following. Over the past decade, the brand’s design objective has remained the same: to create lightweight statement pieces and deliver the trends through high-quality designs.

Leading the brand is founder and creative director Jenny Bird, an intuitive, cultural observer. A self-taught designer, she started her label with handbags, then applied her modern approach to creating jewelry in 2010, and later to sunglasses in 2022. Her creations emanate from her ability to plug into the zeitgeist and deliver collections that are “in the know”.

Her pieces—which command dedicated followings—are available in leading fashion retailers worldwide, including Nordstrom, Revolve, Shopbop, Simons and Harvey Nichols. Jenny’s designs are often seen in the world’s most influential fashion publications, from VOGUE to The Cut, and have garnered the attention of countless celebrities, including Michelle Obama, Hailey Bieber and Selena Gomez.

Her passion for growing a female-led business is bolstered by the brand’s commitment to philanthropy. Jenny directs 1% of all sales to organizations that uplift women from the brand’s impact fund, the Possibilities Project. Every JENNY BIRD purchase matters, because every single piece of jewelry gives back.

26 products