Known for tongue-in-cheek slogans, punchy prints, and luxury fabrications, Etre Cecile was founded by Yasmin Sewell and Kyle Robinson, two London-based fashion specialists who were driven to fill a gap in the market for accessible luxury essentials.

“Cecile brings to the fashion market something I believe is a unique mix: high quality, affordable and well-designed pieces that don’t follow trends and are fun at the same time. We listen closely to what our customers want and evolve with them season to season.” – Kyle Robinson, Founder, Creative Director

Etre Cecile injects wardrobe staples such as classic t-shirts, denim, track suiting and ready to wear with an appreciation of all things Français. From the love of puns and word-play, to cultural icons like Serge Gainsbourg and Jane Birkin, to the world seen through Cecile’s eyes en vacances, each collection reflects a certain desire for levity, effortlessness, and fun.

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