Allude’s path to success begins in Munich in 1993 with an idea that is as simple as it is exciting: to turn delicately soft cashmere into feminine fashion wear and translate the material’s sensuality into modern collections. Andrea Karg – the company’s founder and creative director – sets about her mission with passion. Her first design is a tapered V-neck pullover: a perfect piece that emphasises the female form and can be incorporated into any outfit. Karg’s sweater is still being produced, making it Allude’s best-selling piece.
Allude is produced with high German standards, only using the finest yarns. Quality and design are at the forefront of this brands ethos.
Currently Allude can only be purchased in store.